Today’s PR Tip of the Day is brought to you by HARO, or Help a Reporter. As seen in it’s logo, “everyone is an expert at something”. Here’s how it works: Peter Shankman and his team sends you three emails a day with queries from reporters, bloggers, and writers needing sources for their stories. The beauty of HARO is that it’s free. It’s good karma to connect people with the right sources-when they need it most. Queries come from all different subjects: education, lifestyle, entertainment, and travel (among others).
Why am I telling you about HARO? It’s simple. It’s free and it’s a great way to get some PR with light effort. Reporters post their queries and all you have to do is respond with your pitch (on topic, please) and a way to get in touch. If the reporter is interested, he or she will contact you further. I’ve gotten some good placements, like iMedia Connection and QSR Magazine.
Peter Shankman is a genius for doing this. Just don’t abuse his great service and he’ll keep sending you the emails!
That’s it for today. Have a great weekend everyone!
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