Today’s tip comes from mBlast, specifically their MediaSync product. MediaSync is a free media database updated with blogs, publications, reporters, and bloggers specific by industry. If only I knew about this service when I was building media lists without pricy Cision or Vocus! The best part of MediaSync is that it’s FREE. Services like this cost a pretty penny, so if you’re interested in taking your internal or client’s PR to the next level, this is a great start.
Here are some specs provided by MediaSync:
- 100,000 new blog sites and publications
- 3,000,000 new articles and blog postings
- Updated search algorithms to improve results
- Nearly 100,000 editorial calendar items
- Thousands of new media profiles
Here’s another tip. If you’re not sure which topic to pitch, editorial calendars come in handy. Publications often have their editorial calendar set for the next 90 days or even year, so if you’re searching by publication or topic, you’ll find when you should pitch your story. Here’s an example:
Looks like they still have some updating to do since the deadline is not listed. So far, I’m liking the product and it totally makes PR on a budget easier!
That’s it for today. Tomorrow I’ll review other services from mBlast (can’t you tell I’m smitten about them!).
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